A startup creating new technologies for the world of action sports. YouSpots operates a social SpotFinder that maps over 20,000 spots for 72 different sports and a mobile SpeedMeter application for downhill riders to track their velocity.
Sprite is shining a spotlight on undiscovered basketball talent through the Uncontainable Game - pitting amateur ballers from around the globe against one another for a spot on Team Intense (coached by Kobe Bryant) or Team Sudden (coached by Lebron James.)
Submissions to the Uncontainable Game microsite were watched, shared and voted on by millions of fans - narrowing down the field to 24 finalists who attended Uncontainable Training Camp with Lebron and Kobe before showcasing their skills at the Uncontainable Game during NBA All-Star Week 2013 in Houston, TX.
(Sprite has continued to leverage the Uncontainable platform with successive campaigns targeting musicians, dancers and street artists.)
Amtrak's unique offering of cross-country travel is frequently overlooked as a transportation option. This series of graphic print executions aims to reintroduce travelers to the experience of cross country rail travel.
"The greatest distance between two points."
Taco Bell's Feed The Beat program presents the world's first crowd-sourced Rockumentary - HELLO EVERYWHERE - featuring Passion Pit and Wildcat! Wildcat live at the Hype Hotel: SXSW 2013.
This 50 minute documentary was inspired by the evolving relationship between musicians and their fans in the digital age - HELLO EVERYWHERE investigates modern fandom through the lens of both established and breakthrough artists.
Directed by legendary documentarian Sam Jones (I Am Trying To Break Your Heart) in association with Twitter Music, Hype Machine, RSA Films and VEVO.
In 2011 adidas called out to young athletes around the country to share their most passionate game faces to be featured in an adidas commercial airing during MTV Movie Awards.
Through the Facebook application, young fans submitted their greatest moments, creating shareable photo-mosaics around their favorite sports or schools.
The most epic moments became content for the :30 second commercial (set to Civilization by Justice.) that aired to an audience of millions during one of the biggest music events of the year.
Chivas Regal rewards its drinkers with an exclusive whiskey club - The Brotherhood. A meeting of the minds for men of discerning taste, men with pride and decorum.
Membership in The Brotherhood is not without its perks. In addition to the ToastMaker and Drink Kitchen online services, Brothers are invited to the 1801 Club - a nomadic event series held in a luxurious private residence in one of Americas most desirable neighborhoods. Brothers are also eligible to win the annual A-List Adventure - an all expenses paid trip to the Cannes Film Festival: yacht cruises, gambling in Monte Carlo and red carpet treatment to the biggest premieres.
Print series demonstrating the delicious product of a Breville juicer experience. (Shot in high-speed with exploding water balloons.)
A man, a plan, and one pair of giant binoculars.
The story of a San Francisco 49ers fan whose journey to the 2010 NLCS Championship Game was only made possible by Stubhub and a dedicated network of friends and family.